Our Mission

To Save Marine life. 10% of profits go toward marine conservation.

#savethefishies Fact No. 101 Every day approximately 8 million pieces of plastic pollution find their way into our oceans.

Marine Conservation Institute

Marine Conservation Institute is a non-profit organization dedicated to securing permanent, strong protection for the oceans’ most important places – for us and future generations. As a leader in the global movement to protect vast ocean areas, the institute uses the latest science to identify important marine ecosystems around the world and then advocate for their protection. The institute works with scientists, communities, government officials and other organizations to identify key threats to areas in the sea and then build workable solutions.

Surfrider Foundation

The Surfrider Foundation is a grassroots non-profit environmental organization that works to protect and preserve our world's oceans, and beaches. Surfrider focuses on such issues like water quality, beach preservation, beach access, and sustaining marine ecosystems. Headquartered in San Clemente, California, the Surfrider Foundation has become one of the leading voices in the Marine Life conservation community. Do you want to get involved? Surfrider hosts beach cleanups around the world. Visit their website to find out how you can join the movement.

Pacific Marine Mammal Center

The Pacific Marine Mammal Center is a non-profit organization that specializes in the rescue, and rehabilitation of marine mammals. The amazing staff at the PMMC is trained to recognize animals suffering from infections, malnourishment, pneumonia, gill net strangulation, and other different illnesses. The main goal is to rehabilitate these Marine mammals back to a state where they can be released back into the Ocean. This year PMMC has seen record numbers of sick and injured mammals washed up on the California coast. Visit their website to find out how you can volunteer.

San Diego Coastkeeper

San Diego Coastkeeper is a non-profit organization that restores fishable, swimmable and drinkable waters in San Diego County. Through research, and gathering proper data, San Diego Coastkeeper has been making a positive impact in their community since establishing in 1995. With a vision of a cleaner Ocean, this grassroots organization is committed to doing the necessary leg work to ensure a future filled with safe Ocean water for Marine animals, and human beings. Please help support these amazing organizations by donating directly to them or by purchasing one of our beach towels.

Hawaii Wildlife Fund

Hawaii Wildlife Fund is a non-profit organization dedicated to the conservation of Hawaii's native wildlife through research, education, and advocacy. The team is made up of educators, conservationists, researchers, naturalists, communities, volunteers, and donors devoted to the protection of Hawaii's fragile marine ecosystem and inhabitants. We bring a variety of experiences together to serve a common goal. Please help support these amazing organizations by donating directly to them or by purchasing one of our beach towels.

Ocean Connectors

The mission of Ocean Connectors is to use migratory marine life to educate, inspire, and connect underserved youth living in Pacific coastal communities. Ocean Connectors was created to address environmental and educational issues in coastal areas, and we have now reached nearly 20,000 children in the U.S. and Mexico. While San Diego is widely known as a pristine seaside destination, many local schoolchildren face poverty, health issues, and academic obstacles. These factors, combined with a lack of coastal access and awareness, are some of the root causes of environmental degradation, which led to the creation of Ocean Connectors and to our vision of Connecting Youth for Conservation.