The Faces Behind Sand Cloud's Success

Risking Everything to #savethefishies

Founded in San Diego, California, by three friends with a passion for the ocean, Sand Cloud is a charitable beach lifestyle company, best known for its colorful handmade Turkish beach towels and it’s massive social media ambassador following. In the summer of 2013, fate lead 2 San Diego State college grads/roomates,  Steven Ford and Brandon Leibel, to take jobs at a local San Diego, call center where they would meet their future business partner and lifelong friend, Bruno Aschidamini.   

Since its founding in 2014, Sand Cloud has consistently been a beacon of awareness for marine life preservation. They donate 10% of their earnings back to nonprofits that support their cause for preserving our oceans and its inhabitants. 

Our Ambassadors #savethefishies

Globally over 200,000 loyal Sand Cloud ambassadors are spreading the important message of marine life preservation through purchasing the brand’s merchandise (beach towels, blankets, apparel and accessories). Many of which, rave about Sand Cloud’s products and mission statement online. Over 100,000 posts on Instagram alone are tagged with Sandcloud’s infamous hashtags #savethefishes and #sandcloud and are often followed by photos of happy customers enjoying their products.

 According to Sand Cloud’s founders, Bruno Aschidamini, Brandon Leibel and Steven Ford, knowledge is power. They believe that if we educate people about the severity of ocean pollution in an artistically tangible way, people will choose to be apart of a community that is making a difference.

“Many people don’t know that 100,000 marine mammals are killed each year because of plastic pollution”, Leibel says, “but it is our job to educate them and to support organizations that are effectively combating these issues." Thanks to the support of Sand Cloud customers and ambassadors, over 1,000 marine life animals have been rescued and over 500 pounds of trash have been cleaned off of our beaches. To date, Sand Cloud has donated $100,000 to nonprofit organizations, including The Marine Conservation Institute and The Pacific Marine Mammal Center, who tirelessly work to protect our oceans and their inhabitants. Their goal is to have at least 1 nonprofit partner in all 7 continents by the end of 2018.

A Brand with Recognition.


Undoubtedly, Sand Cloud is a community of artists that share a mission to give back. The brand serves as a symbol of marine life preservation as their mission is to ignite every heart with a passion to raise awareness for ocean protection and they have received significant honors for this. In 2017, Sand Cloud earned a deal on the ABC hit show, Shark Tank and even went on to win the highly coveted Tony Robbin's Shopify Build A Business Competition for their impressive following, philanthropic work and quality products. They have been featured in Inc Magazine, Entrepreneur Magazine, The Huffington Post,  and CNBC News.  

According to Aschidamini, “all of this is due to our incredible ambassadors who help us raise awareness and continuously support our efforts. We would be nothing without them.” Truly, this is a brand that cares about the people, its mission and their products equally, it’s no wonder Sand Cloud’s towels, blankets, apparel and accessories are enjoyed by hundreds of thousands of people around the world. Their one of kind products serve as tangible reminders to enjoy the beach and to preserve it for the animals that call the ocean home. Shop to support this incredible cause today. 




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